Webcast Solutions - 6 Things That Matter The Most

We live in an era where digital communication has been dominated by Zoom calls, webinars, and Microsoft teams; yet WEBCASTS or live streams have stood the test of time with a growing significant role to play in the new normal - as the pandemic lifts. Appreciated for their ability to transform, reach and engage any event into a widely viewed online event, webcasts are a proven beneficial technological requirement across many organizations today.

However, in order to successfully launch a webcast, it is necessary to rely on the expertise of a webcast solutions provider who specializes in producing virtual events. If you don't know what to look for when assessing your partnership options, you can end up with an unpleasant experience.

Whether you're planning on a  Virtual Career Fair, Corporate Events, Investor Relations Event or looking to take an event online; here are some qualities which matter the most when evaluating webcast solutions:

Scalability - Accommodate Large Audiences 

Webcasting an event that is either public or to a private group with event registrants, your organization should have a solution that scales to accommodate to audiences of any size without having caps on the number of viewers or get charged per viewer. When searching for a webcast solutions provider, ask about the number of attendees they can reliably stream at any given time. (Kiwi Productions is the highest rated live streaming / webcast solutions provider in Alberta with substantial credibility. Check out our REVIEWS)

Seamless-Secure Online Registration   

Registration should be be easy! One of the best options is to use a platform that is secure, has registration, viewing and event participation - all in one. This platform should be able to confirm registrations, send out direct invitations or links with reminder emails as the event date nears. 
The other option is to find a virtual event provider who can seamlessly integrate attendee data into your existing system. A great way of doing this is through SSO also known as single-sign-on. 

Interactive-Engagement Tools 

First things first - your content must be engaging. Encourage your presenters to use animated graphics, videos and PowerPoints that stand out. To produce and deliver an engaging experience to your online audience, include things like polls, Q&A’s, trivia, survey and social media integration that allows your viewers to engage or participate. This also makes them feel heard. When using interactive tools, ensure that your platform is both desktop and mobile friendly.

High-Definition Quality 

An experienced webcast / live stream provider understands the value and importance of producing online events in high definition. Whether your event is big or small, the quality of content you put out there, reflects on your organization and can have an impact on your brand. Plus, high definition content is more watchable thus making it attractive for your audience to stay for the entire duration of your event. 

On-Demand Accessibility

If you are going the extra mile to put on a flawless virtual event, then you might as well provide the option for on-demand accessibility (recorded or repurposed content). This flexible option opens up the doors for potential attendees who may not have had the time and date available to attend your event on the day of. As for the attendees who did attend, they get a chance to rewatch your event and go over key points. This option also creates marketing tools when you edit out the video as social media clips to promote the event for the following year. 

Full-Service Team

Find a full-service team that effectively works with you not just as a vendor but as a partner taking pride in the pre-production process ie: determining or providing the right online platform for your event, setting up registration and pertinent follow up communications, implements interactive tools, and manages the audio visual aspect of the live stream to seamlessly run the webcast in high definition. 

With over 10 years of experience in providing live stream and webcast solutions, we can seamlessly transform any event of any size into a widely viewed online event. Let's partner for your event - CONNECT